Stepa Creative

Brand Development

Your Brand is the most valuable asset you own. It's the first impression you make to consumers, clients, associates or employers and it's how you express your purpose and values to the world. A strong brand identity ensures that your story is cohesive throughout all platforms, and that your internal culture is united and strong.
Stepa Creative

© 2020 by Stepa Creative

All Brand Development packages begin with an in-depth assessment to find out where your branding strategy stands currently and how it needs to grow in order for your business or organization to reach its goals. Through an in-person or online discovery meeting and a selection of surveys and questionnaires we'll gather the information needed to define a clear strategy direction that illustrates your brand's position in the marketplace and separates it from the competition. No matter what stage of development your brand is in, we'll use proven methods to increase its visibility and reputation. 

All this can be presented in a Visual Brand Board, a Full Brand Bible, or in the creation of specific brand assets.

Overview
Benefits

Create instant recognition and  enhance customers' ease of purchase.

Streamline marketing efforts by targeting the right people effectively.

Establish credibility through a professional, organized image.

Attract talent to your team that shares in the same value system.

Differentiate from the competition,  stand out even in saturated markets.

Inspire customer loyalty and gain returning customers and referrals.

Packages

A Brand Board helps you visualize all of your brand elements on one page like a reference document. It‘s created from the results of discovery consultation and brief brand assessment and is made to highlight your brand's key aesthetic features and serve as a basic guideline for any designer creating assets for your brand - from websites, to office documents, or posts for social - your Brand Board will keep everything coherent. It’s the perfect way to display your brand’s characteristics, values, and personality, and keep all the essential pieces of your style cohesive across every platform.

A Brand Style Guide is the ultimate in-depth document with all the guidelines you need to properly present your brand anywhere it appears. Think of the style guide as a "blueprint" for everything that needs to be designed.  It includes all the exact sizing and measurements that can allow any designer to know straight off the bat how to design materials for your brand. It demonstrates all the proper and improper usages of your logo and slogan, and other key visual assets. And it showcases unique design elements that can be repeated across materials to create a strong unified look, and how and where they should be implemented.

A logo is your brand's professional face that it shows the world - make sure it's one people remember. A basic logo design package gives you the freedom to choose between 3 different concept logos created based on an in-depth brand assessment. You can then make up to 2 revisions to make sure it’s the perfect fit.

Even in our hyper mediated world, good old plain paper business cards still matter by adding that human touch to exchanging contact information. Because of this they remain the most effective direct marketing tool available to brands by providing an opportunity to give a strong first impression of who your brand is.

Stationery, brochures, letterheads, envelopes, stationery, brochures, marketing documents etc. are all collateral pieces that you use in your day to day corporate or customer communications. Incorporating your brand into these pieces is important as it puts your best foot forward and shows professionalism. It is equally important to market your brand to your employees, as it is to market your brand to your audience. Internal branding is significant to company morale, culture, productivity, and ultimately, revenue.

Ready to Get Started?

Let's set up a free 30-minute consultation meeting to discuss your project goals and see if we're a good fit to work together. Just fill in this form with your contact information and a bit about you and your business and I'll get back to you asap!