Every freelancer can tell you that their biggest pain point is trying to find new clients. But without clients, your freelance business won't survive, it's as simple as that.
So why is this is the area where most freelancers struggle the most?
Because they don't know where to look! And unfortunately clients most likely won't just show up to you without a little work.
That's why you need to have a variety of ways to attract new clients as a freelancer.
These are some of my favorite places to find new clients as a freelancer:
Referrals
While it may seem intimidating, you should announce your business to your entire network of friends, family, coworkers, etc.
This is the first and easiest place to start and a waste of your personal connections if you don't! You never know who needs someone, who knows someone who needs someone, that needs a freelancer.
Job Search Platforms
While you may think this isn't the place for freelancers, many companies post contractor and part-time positions on websites like LinkedIn or ZipRecruiter that fit in with what a freelancer would handle.
You should always do a quick search on those websites if you're looking for new clients.
Facebook Groups
There really is a Facebook group for everything. Just do a quick search for "freelance jobs" or "freelancers" and you'll find a tonne!
Join a few of these groups and turn on notifications for all of them. This way when someone shares a post about looking for a freelancer, you'll be ready to apply. Be ready with a well-written pitch ahead of time too, to stand out from other replies.
Cold Emails
Cold emails aren't a thing of the past! Do some research on which companies in your target market need expertise. Make a spreadsheet with their name, contact information, and areas that they need help in.
Then write up a pitch that's quick & to-the-point explaining what you do and how you can help their business. It's a great idea to offer to set up a quick 30 minute call to discuss your potential partnership.
This may be a long and repetitive process but you just need one good client to sign on in order for it all to be worth your time!
Now it's time to put these ideas to action and find new clients
Action Steps
Post to your networks that you're running a freelance business and message family & friends to let them know personally as well
Set up email alerts for LinkedIn and ZipRecruiter
Join 2-3 relevant Facebook groups and turn on the notifications for these groups. You can also introduce yourself and your services here
Make a list of 5-10 businesses in your target market that need your expertise and pitch them!
Good luck!
